Natural deodorant, redesigned.
Advanced odor defense, thoughtfully formulated for real life.
- Aluminum-free and palm-free
- Plastic-free, compact biodegradable paper tube
- Multiple complementary approaches to odor control
- Premium ingredients with no synthetic fragrance
Lip care, elevated.
A smooth, nourishing formula for long-lasting moisture—made without compromise.
- 8 nourishing oils and mango butter
- Natural, palm-free formulation
- Melts on contact and keeps lips comfortable for hours
- Innovative plastic-free Plant Pod™ packaging
Performance, without compromise.
Sustainability should never ask you to settle for less.
Novana Naturals creates high-performance personal care with thoughtful ingredients, sophisticated formulations, and packaging designed to leave plastic behind.
Founded by Dr. Ashley Davis-Staten, a clinician, board-certified herbalist, and scientist, Novana brings together rigorous research and a deep respect for nature—so everyday essentials feel effective, elevated, and responsible.
What Makes Us Different
- Truly Natural, No Greenwashing: Every ingredient we use is carefully selected—organic when possible, always clean and non-toxic. No palm-derived fillers, no synthetic fragrance, no shortcuts.
- Zero Plastic, Zero Waste: We don’t just say we care about the planet—we built our products around it. Our deodorant and lip balm tubes are fully biodegradable and plastic-free, made from materials that are beautiful, functional, and guilt-free.
- Science Meets Nature: We don’t rely on trends. Our formulas are designed to work—using plant-based actives and proven ingredients like zinc ricinoleate, elderberry extract, and magnesium hydroxide to support odor control and skin health, naturally.
- Small Batch, Family-Focused: We're not a corporate brand—we’re a hands-on, family-centered business based in Lake County, Illinois. Every product is created with care and intention, because this is personal for us.
Meet Our Founder
Meet Dr. Ashley Davis-Staten, the Heart and Mind Behind Novana Naturals
Dr. Ashley Davis-Staten, DACM, LAc, DiplOM, is more than a founder—she’s a formulator, healer, scientist, and mother who has dedicated her life to integrative health and wellness. With a rare blend of biomedical expertise and deep roots in traditional healing, Dr. Davis brings a unique vision to clean body care—one that merges the best of both worlds.
She began her journey by earning her bachelor’s degree in neuroscience, graduating magna cum laude. Her academic excellence led to a full fellowship and additional funding to pursue her doctorate degree, where she completed advanced coursework in biomedical neuroscience and conducted research on neurodegenerative disease.
But her calling extended beyond the laboratory. Driven by a passion for holistic healing and natural living, she shifted her focus to traditional medicine, earning both her master’s and doctorate degrees in acupuncture and herbal medicine.
With a career spanning over 15 years of studying and working with the human body—both scientifically and holistically—Dr. Davis has helped hundreds of clients heal through her private practice. But when she saw how many personal care products were failing people—packed with toxins, greenwashed labels, and wasteful packaging—she knew it was time to create something better.
And so, Novana Naturals was born—an uncompromising line of high-performance, plastic-free, truly natural body care designed to actually work, without harming people or the planet.
Dr. Ashley brings the same attention to detail, integrity, and compassion to Novana Naturals that she brings to her clinic. Every product reflects her belief that clean living shouldn’t require compromise—and that what we put on our skin should nourish our bodies.